Implementation Specialist, Adobe Analytics

Del Mar, CA

Remote, US-based*

*Hybrid Requirements: Employees within 40 miles of a physical office location must be present in office 2 days a week.

Office Locations: San Diego, CA & Denver, CO

Overview:

For over 14 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today’s forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

85SIXTY is looking for a technical marketing expert who can oversee digital analytics implementations and MarTech integrations. Prior experience with Adobe Analytics webSDK, Adobe Tags (formerly Launch), and other tag management systems (TMS) is required. Top candidates will possess a strong understanding of digital marketing, tracking the performance of marketing campaigns, and working with consent management platforms.

Responsibilities:

  • Analytics Implementation and Platform Management:
    • Configure analytics tools to best apply measurement strategies that align with client business objectives.
    • Lead the implementation of tracking codes and oversee data collection on websites and mobile apps.
    • Coordinate with clients to identify business requirements, design technical solutions, and implement digital analytics tracking.
  • TMS Support and Management:
    • Execute tag management strategy and deployment; this includes working with media team members to configure appropriate code and pixels for online campaigns.
    • Establish and maintain best-practices for tag management including measurement design strategy, technical documentation, approval/publishing workflows, and quality assurance.
  • General Digital Marketing and Analytics:
    • Coordinate with client-side engineering teams to implement integrations between marketing technologies.
    • Design creative tracking, tagging, and reporting solutions including marketing attribution approaches, user experience optimization, identity management, privacy compliance, and a myriad of other challenges in the digital ecosystem.

Desired Qualifications:

  • Bachelor’s Degree in Computer Science, Front-End Development, Technical Marketing, or equivalent experience.
  • Experience implementing and managing Adobe Analytics; bonus points for hands-on experience with Adobe CJA.
  • Advanced knowledge of tag management solutions including Adobe Tags and Google Tag Manager.
  • Proficient in HTML, CSS, and JavaScript; has a solid understanding of the Document Object Model (DOM).
  • Experience working consent management platforms such as OneTrust, Osano, and Ketch.
  • Experience deploying marketing/advertising pixels such as Google Ads, Meta, The Trade Desk, and others.
  • Strong communication skills, the ability to work in a fast-paced environment, and a meticulous attention to details. 

Benefits:

  • Competitive salary and benefits package.
    • Medical, Dental, Vision
    • Life/AD&D
    • FSA - Health/Dependent Care
    • Voluntary Life/AD&D
    • Retirement Plan
  • FTO - Flexible Time Off
  • Paid Holidays Annually: 14
  • Opportunities for professional development and growth.
  • Collaborative and dynamic work environment.
  • Contribution to impactful and innovative projects in the digital space.

Compensation Disclaimer:

Compensation Range: $110,000 - $125,000 annually. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education, skills and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time.

EEO Statement:

85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Staffing / Recruiting Agencies:

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at 85SIXTY. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. 85SIXTY does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, 85SIXTY employees or any other company location. 85SIXTY is not responsible for any fees related to unsolicited resumes/applications.

Fake Job Postings Statement:

Please be aware of fictitious job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. 85SIXTY does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. If you have any doubts about the authenticity of any messaging behalf of 85SIXTY, please send us an email at HR @ 85SIXTY.com before taking any further action in relation to the correspondence, recruitment or hiring process. All genuine job openings will be posted on our careers page at https://85sixty.rippling-ats.com/